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THE DUCK SYNDROME: Why broke people are the most active on social media.

The digital age is upon us with both the negative and the positive. As much as we may indulge in the new social ideological concepts, we should not lose our identity in the hype of the digital age. Social media is part of our lives and not our lives.

There is much to discuss on impact of social media in the society but I would concentrate my discussion on the impact of social media on your self-esteem. Since time immemorial, human beings have been social beings hence the need of socialization which has continuously altered human interaction to the betterment of society.

Also Read: Freedom in the mirror

Social media continues to serve the same functionality that a face to face conversation did but is much faster and more convenient. Ideas can ping-pong all over the world with a click of the button. With the fast flow of ideas, negative repercussions of human communication have manifested themselves in ways that the world has been unable to cope with.

The duck syndrome is one of the manifestations of social media. The duck syndrome is a scenario where the outward appearance deceives the eye just like the way a duck looks subtle when gliding along water but is paddling frantically below water to keep afloat.

A study conducted by Kenya Brief Research has shown that most individuals post what they value most – the perfect life. The “fake it till you make it” scenario is at play here. People would only post what makes them feel superior or better than others in terms of their whole existence be it in relationship, beauty or living standards.

Very few individuals are willing to post their struggles in marriage, relationships, work or life in general on social media hence social media tends to create an illusion of perfectionism. Most of the individuals who post their best moments in life in social media tend to have really miserable ones.

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First their posting is a compensation of the life that they wish to live and second, the said persons need to prove to others that they are living a good life. Despite the said individuals gaining respite from their postings, they create a roller coaster by influencing other depressed individuals to do the same hence accelerating the postings of a “perfect life” scenario on social media.

On the other hand, persons who are truly living a comfortable life feel disgruntled with their status after seeing the “perfect life’ of a friend, relative or peer.

In conclusion, the most broke of us are the most active on social media channels. They use their social media pages as a tool to compensate for their under achievements in life while depressing other people in the process. Rather than spending time posting an illusion that would harm others, strive to live the “perfect life” outside social media.

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Posted by Timothy II Aperit

True believer in numbers. Statistics never lie. Bsc Financial Engineering MBA Finance ACCA